TBT: Shocking Pink

October seems a little early for the Cactus Geranium to start blooming after its summer dormancy, but it is, which occasions bringing up this old post from January 2011 in its honor.

Sometime during the night, the buds of Pelargonium echinatum unfolded their cerise petals. The next morning, the intensity of the color was a shock to eyes grown accustomed to the restrained colors of winter.


Which is about the time I wondered: When did pink leave demure behind to become shocking? And when did those two words first become inseparable?


What’s amazing to me, number one, is there is an answer to be found to such idle questions of mine, and it can be unearthed in less than 10 minutes:
Pink first became shocking when the eponymous perfume Shocking was launched in 1937, the packaging designed by Leonor Fini for fashion designer Elsa Schiaparelli.


Surrealist-inspired Schiaparelli — pardon the crude and class-divisive shorthand which was in use at the time — was the ugly aristocrat to Coco Chanel’s pretty commoner, Chanel’s designs as sedate as Schiaparelli’s were outrageously flamboyant, and the two were supposedly intense rivals. (Perhaps flamboyance comes easier to those with trust funds? Just wondering…) Legendary photographer Horst P. Horst, interviewed by Maureen Dowd for the New York Times in 1988, remembers: “Chanel so disliked the overpowering style of the shocking pink, Dali-sketched creations of Elsa Schiaparelli…that she always pretended to forget Schiaparelli’s name, referring to her rival as ‘that Italian designer.'” Horst royally ticked off Chanel by photographing Schiaparelli first, but Chanel apparently became mollified enough to later sit for Horst. (Is life still this exciting?)

Tiny copy of Horst’s portrait of Schiaparelli:


Horst’s portrait of Coco Chanel:


The women’s choice of head gear says it all.

Horst might be better known for this corset ad, re-enacted by a famous singer in her ’90s music videoVogue directed by David Fincher:


In remembering how she came upon the name for her perfume, Schiaparelli recalls in her autobiography Shocking Life: “The colour flashed in front of my eyes. Bright, impossible, impudent, becoming, life-giving, like all the light and the birds and the fish in the world put together, a colour of China and Peru but not of the West’s shocking colour, pure and undiluted.”

Practically speaking, this little South African pelargonium is kept dry in summer, when it goes dormant, then erupts in impudent, shocking pink flowers after winter rains. Elsa would love it, a shocking color, pure and undiluted.

This entry was posted in Plant Portraits, pots and containers and tagged , , . Bookmark the permalink.

4 Responses to TBT: Shocking Pink

  1. Kris P says:

    Your mind does wander in the most interesting directions! Your post brought to mind a pair of hot pink patent leather shoes I had, sometime in middle school I think.

  2. Ross says:

    Do love a pink pelargonium. Wonder when pink becomes cerise? Loving your blog btw. Working my way through the back issues and jotting down a whole bunch of stuff I’ll probably never be able to get a hold of….doesn’t really matter though…plantlust being what it is.

  3. Tim says:

    Fascinating information and I love shocking pink (the color; no idea what the perfume smelled like). It is great to have the internet at one’s finger tips when the thought ‘why do we say that?’ appears.
    That’s a great pelargonium.

  4. Denise says:

    @Kris, ain’t that the truth! Wow, hot pink patent leather — what a risk taker!
    @Ross, I hope you find something interesting to read. I rarely go through my back pages, but as Kris say, my mind does wander…
    @Tim, whatever you feel about her music, Madonna had great taste in photographers, right?
    @Peter, I needed to be reminded of that, thank you!

Leave a Reply

Your email address will not be published. Required fields are marked *